Job Description

The Sales Manager will be responsible for executing and achieving the sales, trade spend, and profitability targets as outlined in the annual business plan.

Major Responsibilities Include:

  • Develop and build relationships with National and Regional accounts.
  • Work with the V.P. of Sales & V.P. of Marketing to effectively manage promotions & marketing programs that will increase sales and market share.
  • Develop & maintain account promotional calendars that are in line with the pricing and promotion strategy. Work with and support the broker teams to effectively execute at store level.
  • Pursue new opportunities to gain distribution on new and existing products as well as monitor competitor activity.
  • Analyze financial reports and work with finance team on managing total customer spending and deduction management within the company guidelines.
  • Leverage internal resources (trade marketing, promotional analysis, demand planning) to drive success with our customers.
  • Prepare and present annual business plans.
  • Work closely with the Sales Analyst to create annual sales forecasting budget.
  • Establish effective relationships and communicate with departments internally to provide excellent customer service to our external partners.
  • Be a representative at annual trade-shows and conferences.

Job Requirements

  • Bachelor’s degree, majoring in Business preferred.
  • Minimum 7-10 years key account management experience in the CPG industry-food sector
  • Strong understanding of Category Management principles and execution
  • Broker management (an asset)
  • Highly energetic and organized with a proven ability to manage multiple priorities in a fast paced environment.
  • Strong analytical, problem solving skills
  • Financially-oriented with experience managing trade spend.
  • Excellent oral and written communication and presentation skills; a strong negotiator.
  • Professional; strong interpersonal and customer service skills.