Job Description

The Senior Brand Manager will steward the brand, helping to build a connection between our customers and the brand at every touch point.  This position leads a team of direct reports and is accountable for brand strategy, brand management and brand execution.

The duties and responsibilities of this position include but are not limited to:

Brand Strategy

  • Partnering with insights to develop a customer-focused brand strategy.
  • Understanding, supporting and helping to drive overall business objectives
  • Developing an integrated marketing communications plan (print, digital, social, etc), including end-to-end campaign development with defined objectives and KPIs to increase traffic and sales.

Brand Management

  • Developing and communicating a clearly defined brand, ensuring internal alignment around the target customer, positioning and value proposition.
  • Developing, maintaining and ensuring consistent execution of brand standards.
  • Leading the annual planning process for the brand and initiating mid-to-long term brand objectives, strategies and plans based on business dynamics.
  • Managing the brand budget, allocating integrated marketing communications spend.

Brand Execution

  • Translating strategies into tactical initiatives to achieve marketing goals.  Developing and implementing consumer communication and brand activation programs in key markets.
  • Overseeing the development and execution of all brand initiatives, ensuring consistency across all customer touch points (print, digital, social, collateral, physical environment, etc.).

Job Requirements

  • 8+ years’ experience in marketing at a leadership level, with a focus on brand marketing.
  • Bachelor’s degree in Business /Commerce or equivalent;  MBA strongly preferred.
  • Experience working in a Multi-channel environment and understanding B2B would be an asset.
  • Proven track record of developing and executing comprehensive, innovative and successful brand campaigns.
  • Relentlessly challenges the status quo to ensure new ideas are explored
  • Has a good creative eye and maintains the highest standards of quality
  • Thrives on developing campaigns through the lens of the consumer
  • Demonstrated skills, knowledge and experience in the execution of marketing communications, including the development of annual marketing plans and end-to-end campaign management.
  • Proven ability to develop strategic relationships both internally and externally
  • Demonstrated ability to build relationships and work effectively across all business functional areas and levels of an organization to attain goals and drive business results.
  • Strong influencer with excellent communication and presentation skills
  • Proven ability to lead and navigate change in an unstructured environment